I don't think AMD can say this but I think the reality is for most hobbyists this is the prevailing attitude:
"The Harsh Truth about FPGAs (You Should Avoid Them?!)" https://www.youtube.com/watch?v=l3d8uFKsJiY
a.k.a. Just use a microcontroller. And for the vast majority of hobby projects I suspect that is good advice. Low end FPGAs don't compete well with low end microcontrollers and more people know how to use microcontrollers.
Universities are fine as they can sign up for the University Program and get the licensees they used to get. https://www.amd.com/en/corporate/university-program.html
I think the reality is the niche that FPGAs occupied is getting hit hard on the high and low end. Cheap Chinese FPGAs are prevalent, cheap microcontrollers more so, and on the high-end making an ASIC that compete with a high-end FPGA has never been cheaper, and is getting cheaper and easier everyday. 65-28nm is very easy to use now (relatively speaking) and is very low cost with tons of tape outs and there is good competition. Beating an FPGA with an ASIC is not all that hard. Grad students at CMU, Stanford, Georgia Tech, etc. do it all the time in their tape-out class. Making an ASIC is not as easy as an FPGA for sure, especially if you need DDR and serdes. And NRE for ASICs for small volume ( <1K units) is higher. But it is getting easier and cheaper everyday. And it's now feasible for small teams (say ~6) to do it. I think they need to look very hard at where they spend their NRE now to stay relevant and they need to start getting brutal because I am sure the amount of revenue they're bringing in is under serious attack.
As to why Windows and not Linux? It's probably cheaper for them to maintain Windows for one reason or another. Maybe they don't even do it an just contract it out and Windows contractors are easier to find, but I'll bet it's just a basic cost issue at the end of the day.
Are you seriously suggesting hobbyists should tapeout an ASIC instead of use an FPGA?
1. For one-off designs (quantity=1) ASICs will never beat a high end FPGA on unit price.
2. As a hobbyist, you want to EXPERIMENT. You cannot do that with an ASIC. Hobbyists want to do something simple, test it on real hardware, and slowly build up from that. I don't have the time nor expertise nor motivation to spend months writing verification to get it right the first time for a tapeout.
"Just use a microcontroller"... I will concede that microcontrollers do cover 90% of hobbyists use cases (that number increasing by the day). But for hobbyists sometimes you want to learn HDL or digital logic or computer engineering. You can do this hands on with a FPGA much more effectively than in software.
> It's probably cheaper for them to maintain Windows for one reason or another.
They already need to maintain the Linux build for all the other paid tiers?? These are the same software with different features locked behind a license key. It costs them NOTHING to keep the build enabled for free tier.