alt Hacker NewsFerrari Luce
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I don't understand the idea of the doors opening that way.
How do two people get in at the same time? Both go for the door handle right next to each other then let the other get in first because there's not enough room for two to get in at the same time on one side.
Nobody buying a Ferrari needs an EV. A Ferrari is a flex, like a $100k Rolex — you’re not buying it to tell time, you’re buying it to signal you got loot. That’s what makes the Luce feel kinda confused.
Here to comment that Steve Jobs would be rolling in his grave right now
Holy smokes this looks bad, nothing like Ferrari. The car was designed by Jony Ive, but from what I can see, he has zero experience designing cars. The asking price is $640k, which is absolutely hilarious. They should've published a render on April Fool's day instead.
The car front looks ugly to me but, I do remember getting used to car designs that I previously found ugly.
It looks weird/ugly because electric cars no longer need to be longer and have enough space for massive sport engines. Maybe we'll get used to it over time, still I would prefer the front of a Ferrari 458
The interiors look really nice, I'm a fan of the dashboard elements, blending touch with actual physical buttons.
So many details, so many cool videos, so many interesting descriptions ...
Oh. No price?
I knew it was going to be ugly, but did not expect an abomination. You surprised me indeed Ferrari.
This style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.
Does Ferrari have the same "relationship requirements" as other high-end manufacturers? I.e. to get the latest and greatest ICE sports case, you'll need to buy one of these first.
This cars got a face that only a mother (Jony Ive) could love. Honestly it makes a prius look visually pleasing.
Yikes. That's a car that looks like it gets its lunch money taken by the other cars.
I feel like most Ferrari drivers are buying them as collector's items to be preserved rather than something to be driven.
EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.
They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:
> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”
Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.
Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.
I'd rather a 2022 Acura NSX, but the word "Ferrari" will get a man interest from non-trivial amount of women, so there's the conspicuous consumption part of it.
Here's the English translation of your sentence:
"Certain brands, certain styles cannot switch to electric; the Green Deal doesn't apply to everything. Some machines need pistons!"
Change the badge and it could have just as easily been the Apple car!
I suspect this car is more aimed at people who want a Tesla with a sports car badge rather than people who want a sports car. And I think that’s why most on here don’t like it.
For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.
Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.
If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
At least that’s the demographic I think they’re quietly going after.
> ~ $650k USD
So is this what it takes to get nice physical buttons these days?!?
Ferrari's operating margin is ~28%. that number only works because they sell fewer cars than they could. the whole moat is manufactured scarcity. EV dilutes that if it widens access.
I'm not a car guy so please forgive me if this is a dumb question but with electrics do high performance cars even matter any more? Like Tesla had its ludicrous mode years ago, I suppose you'd need decent suspension but if they can churn out that then what do places like Ferrari offer now? apart from the brand I suppose.
Yikes. If you showed me this car and asked me to guess the brand I'd probably say Renault. Which isn't meant to be shade on Renault, and I don't exactly hate the design and might even take a look at it if I was in the market given the expectations I have around the price point of a new Renault.
This is absolutely not a car that screams "Ferrari" though.
That car, just like the SUV, is more for people who want to brag they own a Ferrari than for people who want a good car. It isn't as ugly as the Nissan leaf (still my favorite practical car!), but it isn't winning any beauty contests any time soon.
Validates my feeling that Ive is basically a hack who could only copy, I mean sincerely flatter Rams.
What made Ferrari think it was a good idea to have the guy who killed the headphone jack and shipped the butterfly keyboard design their first EV?
That's heinous. Their firm should stay away from sports car brands.
Seems obvious that this was his failed Apple Car design. Completely out of touch for Ferrari. It's going to be a major flop...
Eew I like the classics F40s but also the Stradale is dope too wtf is this thing
My eew comment is the design of the body
Shares of Ferrari fell by 6% in early trading on Tuesday after the launch of the Luce.
This is just my subjective opinion, but it looks like the car has a Pixar aesthetic. I am not in to it, but I am glad Ferrari is willing to take some design risks. I am not sure who this is for.
The Polestar 6 is a much better looking electric sportscar IMO, although that's mostly a concept car at the moment.
Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising"
I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).
Ugly as hell, it doesn’t look like a Ferrari.
The gas engine Farraris are a pinnacle of design for an engine, gas tank, drive train, and human occupant.
It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.
Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.
Good for them for putting real effort into it. And not just making a cash grab.
The interior is fine overall, but why did they not hire Chris Bangle for the exterior? He's known for controversial designs that end up being category-founding car designs. He lives in Italy too now. Or why not reach out to Frank Stephenson, who designed the iconic F430 which pretty much paved the ground for Ferraris modern history.
Looks like a significant departure from classic Ferrari styling and Italian thought to some American half arsed futurist dream version of a Mini.
It looks like a VW bug wearing Milhouse's dad's racecar bed as a skin suit.
Cleo Abram has a long video interviewing the designers about their thinking behind the design decisions:
I 'm sorry, i am already laughing imaging 4 people trying to coordinate getting out of these doors in a averagely tight parking spot. They need an app for that.
At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.
This is a car a Ferrari enthusiast buys his daughter.
I try to imagine the Ferrari badges as apple logos and the car all of a sudden makes sense.
Reminds me of those shoe covers workers put on to avoid tracking dirt into a customer's home...
Well that doesn't look like a Ferrari
That's the least Ferrari looking Ferrari I have ever seen.
Looks like a melted down Pontiac Aztec. Though, I don’t see Walter White forking over money for it.
The only way this succeeds is because Ferrari buyers will be forced to buy this so they can also buy/be on the list for their ICE powered halo models. The exterior has lost all brand recognition and for a brand that is so focused on design I can't see this being anything more than a massive slip up
Seems to me Porsche or Audi would have been better choices for Ive’s designs.
Then again the uproar might be the point of the experiment.
Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.
Personally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image
The back looks nice, but from the profile and front/top this is really unlike a Ferrari.
How very unexciting. Works for laptops, Ive should stick to that.
Compare that to the next car on the list, now that's thrilling.
https://www.ferrari.com/en-EN/auto/849-testarossa