alt Hacker NewsFerrari Luce
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Personally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image
The only way this succeeds is because Ferrari buyers will be forced to buy this so they can also buy/be on the list for their ICE powered halo models. The exterior has lost all brand recognition and for a brand that is so focused on design I can't see this being anything more than a massive slip up
The back looks nice, but from the profile and front/top this is really unlike a Ferrari.
Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.
Cars like this is why restomods are getting big
I really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style.
I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.
This is a very strange car for Ferrari to make. What people expected is a Rimac and instead they get a fancy electric Prius.
Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.
It's looks less interesting than the cars Xiaomi and BYD have been making. Let's hope that the performance is something special. Though why they chose Mr thin and light instead of someone like Pininfarina I don't know.
This looks really good in that Blue color when the light is just right.
Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.
It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?
Yeah, I ain't buying this
The front looks like a vacuum cleaner
I want a fully open source car. That's luxury!
Rear looks great, front looks horrible.
Steering wheel looks like its trying to be old school, but really shouldn't be.
I rather like the interior gauges and switches but the exterior of this car is....I have questions
>THE FERRARI LUCE APP A new way to connect your car
So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?
Discussed 3 months ago as well: https://news.ycombinator.com/item?id=46949642
The front part seems to be purposefully designed to decapitate children on impact.
Everything but that stubby, sawed-off, blunted rearend looks pretty good
Feel like this is an answer to the Lamborghini Urus which, at the time, I remember the internet not being fond of either. But in the real world, they are now a massive status symbol
Jony Ive design philosophy of "thin and with round corners" can be seen in the Ferrari Luce. The car looks like an iPhone.
I get the feeling this car was designed inside and out with a css stylesheet.
Nice to see that, after all these years, "car commercial techno" is still a thing.
Man, I miss the 90's. Best decade for electronic music ever.
Wow, its cringe. And I get an iPad with my ferrari! Amazing!
The companion app, showcased at the middle of the page, looks surprisingly under-designed, despite LoveFrom having some of the best UI designers in the world.
Why is every EV these days an amorphous blob? Even Ferraris are being homogenised. Can't believe Ive designed this. Interior is okay, but not special; the exterior though... It looks like any other of the thousands of blob EVs in the market. It's actually so bad
Cool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)
That is one horrific looking thing.
And the back kinda reminds some of the past. But it also looks like smaller car inside bigger car... What is going on?
Looks cheap run-of-the-mill certainly nothing you would spend $300,000 for…
I read the comments before visiting the website. After the page loaded I was like: "Well, the silhouette from above and the color looks neat!"
I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.
You could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design. Where are the wings and strakes and diffusers? It has a few holes, but sans that it's a slightly more swoopy two-tone Model 3.
This is like the anti-Cybertruck. But in a funny horseshoe kinda way the exact same as the Cybertruck?
Why couldn't they have made it look like a normal Ferrari.
It's just a powertrain change why mess up all the styling.
Ferrari is synonymous with exclusivity in beauty, performance and history.
Well, just history now.
IDK about you, I keep imagining the horn when I see the outside: like Beaker from Dr Honeydew's laboratory in The Muppets,
"Hmeep!"
Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.
Reminds me Chris Bangle and his flame surfacing at BMW.
Did they even ask their customer base before approving the design? I don't care about Ferrari, but people who do care about Ferrari will not like this.
I strongly smell sour grapes bias in this comment section.
This would have a chance as a $250k entry-level Ferrari. Not much of a chance, but a chance. At $600k? Crazy.
You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.
> The lights gently recede when switched off, perserving the purity of the form
Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.
It is 2026 cars don't need start buttons, physical keys, or giant round air vents
Ugly as sin.
The interior isn't offensive, but don't the dashboard air vents appear to kind of bolted on? Like, maybe they are super functional? But they look like an afterthought aesthetically.
I like it. I'm not a Ferrari expert, and it looks like it could be from any number of manufacturers, which is part of why it's getting criticism here. But the interior looks nice, simple, button-oriented, and I like the pivoting center console.
It would be a great car at about 20% of the price.
You're not getting it out of my head that they just used what would be the Apple Car design.
Best thing about the video was the song
A car you'll never be able to get four people in, in the same time, using all four doors. Oh, well, if it's Ferrari...
If the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.
Seems to me Porsche or Audi would have been better choices for Ive’s designs.
Then again the uproar might be the point of the experiment.
Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.