alt Hacker NewsFerrari Luce
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Don't worry. This is being laughed at in the factories in maranello.
But Ferrari has an obligation to the populistic world too, trying to wheel in customers for an EV end ending up selling them a real car with a V8-12 engine.
Looks terrible. But they know it.
Reminds me Chris Bangle and his flame surfacing at BMW.
Ferrari Luce-r (like Loser)
I looked at it and am unimpressed. I’ll take any Pininfarina designed Ferrari over this plain looking thing. Jony Ive did an okay job on the interior but the outside is just plain. The outside looks closer to an Amazon delivery van than a super car.
Sure it’s fast, but a Corvette ZR1X is faster. I’d rather take a ZR1X to a custom shop and have them redo the atrocious Corvette interior.
Edit: I’ll acknowledge that I’m not the kind of person to buy a Ferrari even if I could afford it, so maybe Ferrari doesn’t care about my opinion, but I feel like Jony Ive pulled an “emperor’s new clothes” on the Ferrari execs.
This is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.
Maybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo.
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
Cleo Abrams dropped an interview with the creators:
This will go down as one of the largest strategic missteps in history. I understand the intent on the surface, but this completely misses the boat and abandons the racing heritage that makes Ferrari special. IMO, design was never really an issue with Ferrari. The problem is Ferrari has begun chasing popular trends, e.g., 4-door, electric.
I like it. I'm not a Ferrari expert, and it looks like it could be from any number of manufacturers, which is part of why it's getting criticism here. But the interior looks nice, simple, button-oriented, and I like the pivoting center console.
It would be a great car at about 20% of the price.
Kia and a Ferrari had a baby… yikes.
It's lovely and I bet they sell every one they build.
I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like
Jony Ive designed the imac. He also designed the stupid bullshit round hockey puck mouse that came with the imac. He also designed the stupid bullshit smooth "magic mouse" that you have to flip over to charge.
This is more like his mouse designs than his imac design.
"The lights gently recede when switched off, perserving the purity of the form."
This is totally impossible to read without hearing it in Ive's soothing voice.
Design wise, compared to previous Ferrari designs, a kick in the nuts is nicer than this.
I feel bad for Jony Ive, no amount of lipstick on a pig is going to save that horrendous car.
Looks like a car from "smart". Not too far removed from the smart #3.
If the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.
Given the level of hate here (I use that word advisedly), this should do fine in the target market. Most of us aren’t in that market - I doubt Maranello are quaking that a bunch of nerds are sickened to their very core by this car’s existence.
Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction.
Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”.
Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait.
Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.
I can't unsee those windscreen wipers :-/
Look like my VW ID.3. I love it but a lot of people don't.
A sign that you are paying for the logo is that it's present 8 times freaking times on the body.
And just to be sure you get it, "Ferrari" is also spelled out.
Love the interior. Hate the exterior.
Ferrari’s are supposed to look sexy.
This looks like if an iPod Mini had sex with a Norelco Shaver.
Ferrari done lost their mind! If you told me this was a Kia I would have said it was ugly for a Kia.
More like Ferrari Duce
Cool car but it looks like a Jony Ive car, not a Ferrari.
The Ferrari e-Multipla!
Unbelievably ugly stance.
Would be really awesome if you could fit 3 child seats in the back.
> The lights gently recede when switched off, perserving the purity of the form
Typo on the Ferrari website...
This almost couldn't be less "Ferrari." Really baffling.
Enzo is rolling on his grave
Temu Ferrari
Are those the almost the same colours as the iPhone 5C?? (the red, yellow and blue)
The value of everyone manual F430 just went up a bit more.
man this looks too much american muscle car. if there is no ferrari logo, everybody will think it is chevy.
I'm surprised we still let Jony Ive design anything.
Looks like a Lucid.
It’s time for Ive to stop working.
At least they didn't paint it red. And it's a good thing Enzo isn't here to see it.
This is what happens when you hand over the job to a Silicon Valley yuppie with absolutely no car design history. As an Italian, this design feels like an insult and it's mental that a company like Ferrari even approved such a project.
The supercar EV market had such huge potential to innovate and inspire but no we decided to follow these average EV design trends instead.
Dumb looking, Back to the Future inspired, toy design.
We don't want your electric car.
We want your car, but electric.
All people want is an electric Audi allroad. Instead, we get an e-tron.
All people want is an electric V90 wagon. Instead we get a polestar.
All people want is an electric Jeep Wrangler. Instead we get "Recon EV".
The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.
... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.
It's a nice idea and it won't work.
Looks like a sneaker with wheels.
$1.2M in Canada after provincial and federal luxury sales taxes. For a 5100 pound, sub-300 mile range, mid-performer with 23/24" wheels. All those louvres, ducts, and aerodynamics for a terribly inefficient EV. Disappointing. (edited because i had $1.1M as the final price)
This is somehow even worse than the swatch/AP collab.
I think it's pretty cool as a car. But totally not the right move to do this under the Ferrari brand.
Charging port on the underside?
I strongly smell sour grapes bias in this comment section.