alt Hacker NewsFerrari Luce
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It would be a great looking Hyundai but it is a dreadful looking Ferrari. The cost of such a car will be far higher than it deserves. Ferrari for me is synonymous with genuinely beautiful curvaceous cars that have a gorgeous, slightly old looking interior. This is not it, nor is it take Ferrari into the modern day.
Wow, this looks atrocious. I was thinking this was perhaps a budget model by its appearance, but then I looked up the retail price…
Is it just me, or does this look like Jaguar's self-inflicted brand damage?
Imagine being able to afford a Ferrari and then buying the one that looks like a fancy Prius
meh. I think teenage engineering could do a far, far better job. Ive has peaked and hasn't done anything cool in years.
And it has an app! They went full retard.
This would have been an AMAZING Volvo. Sadly, it’s a very disappointing Ferrari.
LMAO, this thing is so ugly. It looks like a generic Chinese EV. Interior looks good, but the exterior is just a boat. 5.05m long, 2m wide, 5000lbs heavy. Looks like a mix of the Jag Epace and the Mustang EV/Mache
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Ps. Everyone is hating it on FerrariChat
insane levels of slop, so bad it almost feels intentional
the ferrariphone
bro time to short ferrari lmao
PS - its a real shame because the inside is perfect
I like the design. (Might be a hot take)
Is this a joke ? It looks beyond crap.
Is Ferrari serious with this? Are they trying to commit brand suicide? What in the world is going on with all of these large companies doing the absolute stupidest possible thing lately?
Oh looks like a fucken apple mobile. Of course it was designed by Jony Ive and Marc Newson. :DDD What a horrible shitshow, jeeesus. Since they left Pininfarina, Ferraris looks like, well, shit. Shame.
Looks like shit.
Reminder that Ferrari's business model is all about "buy these 10 cars you don't care for, so maybe we sell you the exotic one you really want".
Nothing new to see here, plenty of high end watches and luxury bag makers do the same.
Wow they went all-in creating a car for silicon valley tech bros...
Even the color they chose for the reveal speaks to me like "rich luxury car without personality"
Wait, what's with those suicide doors? Weren't they, considered to be super dangerous? Will this car pass the safety regulations in the EU with those doors?
Terrible design.
I once asked HN why EVs look funky and many people responded with “oohh no they don’t what are you talking about”. Tell me now if this looks weird or not.
Yet another time I've found something beautiful, only to discover that almost everyone else hates it.
Maybe there's a reason why I'm not a designer.
where are the specs for this FerrariPhone?
the phone screen shots show a pathetic 270km range...
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There is only one Luce. The most beautiful of all. If they had any talent,they could have left a few nods in style to the classic.
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it looks so good the new Apple car /s
Huh. I don't understand the hate because I think this looks incredible.
The interior is head and shoulders the best I've ever seen in a car too.
Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.
Talk about brand value destruction.
Wow. The only way I can describe this is as a bastard child of Apple and Rolls-Royce, and therein lies the problem. This doesn't feel like a Ferrari to me. Someone getting into a Ferrari wants to feel like they're trying to tame a beast, not being pampered in a Rolls-Royce.
Don't get me wrong, it's a stunning car. But I miss the screaming reds and yellows most of all. And the interface, polished as it is, feels almost too intuitive. Ferrari shouldn't feel effortless!
Now, if this were badged as an Apple car with a sticker price under $100k, we'd be having a very different conversation.
Oh wow, it’s even worse than I imagined based on those early images of the PlaySkool cockpit renderings!
The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.
I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.
This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?
It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.
In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…