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YouTube to automatically label AI-generated videos

1159 pointsby nopgyesterday at 8:00 PM692 commentsview on HN

https://variety.com/2026/digital/news/youtube-ai-video-label...


Comments

ilamonttoday at 1:01 AM

Gemini already labels images with a watermark even if you are using plain text on an original photo or template.

Basically forces me to use image editing software for something that could be greatly streamlined.

perarnengyesterday at 8:50 PM

The dangers is videos that slip through the cracks, they get an indirect seal of being non AI.

danlitttoday at 11:39 AM

Hopefully this will also include human-generated content with AI scripts, which are not that hard to detect but require a certain amount of wasted time listening to the slop before I skip the video.

zfoongtoday at 12:02 AM

Will a hybrid of AI and man-made content be flagged as an AI-generated video? I wonder what the threshold of the ratio of AI-generated content has to be to be classified as one.

tkcashmantoday at 12:35 PM

I see the comments below with the positive and negative aspects of AI, and I think there are very good points made. I've had this discussion before with many friends of mine, and the point I usually make is this: good or bad, there's no going back to the "good old days." I think of those movie trailers where the cast appears to plead with us to watch their upcoming movie in a theater, "the way it's meant to be seen." Do I agree with them? Yes. Do I think that as a society we're going to give up on streaming and go back to the theaters en masse? Not a chance in hell. You can always take a side on whether progress or change is a good thing or not, but what you can't do is turn back the clock. So the real question is: where do we go from here?

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coro_1yesterday at 10:47 PM

If they have a large preexisting AI-ERA subscriber base, which many do, it must be tempting preserve the time by reading AI text for segments of their content.

Raed667yesterday at 8:16 PM

I'm willing to bet this is just an easily bypassable SynthID check

simlevesqueyesterday at 8:15 PM

AI versus AI, the final faceoff. Who's gonna win? Probably not us.

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beeandapenguintoday at 5:03 AM

Submitted some pretty harsh feedback about this back in Jan after my old school technical father in law sent me a few AI generated “news” videos in a row about Trump and Venezuela. The AI label was technically on all of the videos but 3 taps away hidden in the video description, and not visible from the search results at all. So thankful YouTube is doing something about this.

deatontoday at 1:07 PM

I hope they're able to reliably detect it. I think theres some hope for images and videos, but ai generated text detectors are already throwing false positives at an absurdly high rate.

ge96yesterday at 8:33 PM

One field I was wondering about. There are a lot of channels/videos where they take movie summaries, feed it into an AI to generate TTS, graphics... I hate these videos but I'm also like damn good job trying to capitalize on that, why don't I do it kind of thing. I don't have that money making drive/hustle. I need to.

Some are funny some SORA, Neural Viz

chrswyesterday at 8:58 PM

I wonder why they're really doing this. It's definitely not for users' benefit.

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drusepthtoday at 12:45 AM

Hmmm. I have a game on steam that has almost entirely AI-generated graphics (and AI-generated animations/code that move them), but we pay someone to do our promotional videos. Wonder if something like this would tag the video as AI-generated or not.

loganc2342yesterday at 8:39 PM

I can already imagine this won’t be perfect (false negatives / false positives, for one thing) but this seems like a huge step in the right direction. Even just giving the “AI” label a more prominent spot than the description is a big deal, particularly for those who are less tech-savvy than your average HN user. My mom, for instance, can watch your one video that’s entirely AI-generated and not bat an eye, but then watch another video that’s clearly real and say it looks “off.” Say what you will about whether AI-generated content is valid or whether it should be allowed on the platform at all, but more transparency is only a good thing.

thisisaman408yesterday at 9:17 PM

is this gonna affect the monetization of those videos too? Well i think even if not directly, people will somehow loose interest in ai generated videos, people would not want a low effort content grabbing there attention.

thrownaway561today at 11:58 AM

This is what YouTube needs to start doing:

1. Allow us to filter any and all content based on category or tag, this would include AI tagged videos 2. Demonetize any and all videos that incentivize antagonizing people (Looking at you prank videos) 3. Allow the reporting of video for "Criminal Activities" 4. Bring back the number of dislikes 5. Put the "not interested" option on video playback page (currently only on the video thumbnail) 6. Put the "do no recommend this channel" option on the video playback page (currently only on the video thumbnail)

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felooboolooombayesterday at 9:43 PM

Good start, but it seems you still need to click on the video though.

erickhilltoday at 5:52 AM

One of those HN titles I didn't even click before I upvoted, I'm ashamed/not ashamed to admit.

techtivistyesterday at 8:33 PM

Honestly, this whole AI-labeling approach seems to be the opposite approach to take. Instead why not authenticate genuine "non-AI content". Work together with the hardware and software layer with an open approach, building on top of contend id. I appreciate the privacy implications here are complex, and Google is dubious on using any tracking/fingerprinting technology for its self-serving and privacy-invading motivations, but an open cross-industry foundation owning and operating it may be a first step?

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binsquaretoday at 2:29 AM

I want to filter out ai generated videos

gitpusheryesterday at 8:23 PM

Interesting. Although it seems they are focusing primarily on detecting AI generated video and imagery. But most of the annoying slop videos I come across seem like they are using real footage/video clips. It's just edited together by AI and there's an AI narrator reading an AI script. I wonder if they'll do anything to guard against this type of junk

pyuser583today at 10:43 AM

With AI.

LastTrainyesterday at 11:51 PM

Good. The flood of AI slop has basically meant, when searching for videos of a given topic, having to ignore videos created in the last couple of years because a high percentage of them are garbage - a situation that must be devastating for creators of new quality content.

theodrictoday at 10:27 AM

If only they could automatically label all the videos made by real people with obviously heavily AI-involved scripts. Those "give me the ick" as the kiddos say these days.

ksd482today at 1:39 AM

I am really sick of AI generated videos. I don't have anything against AI videos per se but the fact that it's so easy to generate videos that people are churning out really really bad quality videos out there.

There's another phenomenon I have been noticing more and more lately: the frequent scene cuts. One scene lasts a mere 3 seconds before being cut to a different scene. Whether it is entirely different scene, or a different angle of the same thing or zoomed in/out.

I am not sure if this phenomenon is due to AI but I sense some correlation there.

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anonymous344today at 10:25 AM

youtube really needs to go. like myspace. Ruined

if they would offer youtube plus, i would pay: - no ads. none. nothing - videos with sponsored content tagged, and option to auto skip - Option to HIDE ALL AI-videos. ALL. And channels. from search also - Option to HIDE ALL slideshow-videos (generated) all. From search also. - Community driven filter list that would auto-update. To hide all the shit content.

dopa42365today at 2:07 AM

I want to believe it (and filter all that crap), but YT recently removing the sort by new/date option because 99% of results being useless AI slop doesn't inspire much trust.

MrGrinchhyesterday at 8:46 PM

this is a welcome change but if the creator doesn't disclose the use of AI, how do they detect what is AI and what is not?

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Willish42yesterday at 8:56 PM

I've been thinking for some time that it wouldn't be too hard to create a third-party browser extension to crowdsource detection of channels that use primarily AI-generated content (for example, the AI slop music channels that put out multiple hour+ long genre or cover "playlists") and hide them from suggestions or home feeds.

My guess is that Google sees some kind of trend in a contingent of users preferring non-AI content and that surfacing AI content misleadingly has a negative effect on retention / watch time, and/or they're trying to get ahead of long-standing creators taking issue with the platform surfacing AI content disproportionately on account of it being excessively easier to upload in large quantities.

flenserboyyesterday at 10:21 PM

the ability to simply exclude such content from recommendations & search results would be welcome.

eclipticplaneyesterday at 8:41 PM

Now label AI ads and let us filter them out.

Leading up to tax day, every ad was a terrible AI slop Turbotax ad.

dwa3592yesterday at 8:35 PM

This is awesome. I am building something similar for writing - https://trulytyped.com

wojciiitoday at 4:14 AM

Sure .. but I still can't blacklist creators based on keywords. It's impossible to avoid certain creators which are like cancer.

https://m.youtube.com/VaniaManiaKids

This shit pops up everywhere and is impossible to filter, as it is translated into many languages.

youarenotyuyesterday at 10:20 PM

do they detect ai-generated ads?

karim79today at 5:37 AM

"If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label."

Welcome to the future and the brave new world I guess.

"detect". God help us all.

ChrisArchitectyesterday at 9:15 PM

This is fine, good, whatever... but my thing is can creators remove it successfully for 'false flags'.

> However, according to YouTube, the AI labels will “remain permanent” in some cases,

YouTube isn't exactly known for taking care of complaints/having any human on the other end to deal with these kinds of things.

andrewstuartyesterday at 8:09 PM

I really wish there was a button to voluntarily say / tag your own content as AI assisted.

The assumption that users will always hide this results in flaky auto detection.

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Voblittoday at 11:15 AM

about time

elpakaltoday at 12:24 PM

Now can LinkedIn please label posts

starkeeperyesterday at 11:34 PM

Too bad they are not including the script writing, some people pass on the visual but you can tell in 10 seconds or less it was written by AI - or an AI voice that is reading AI written slop.

I would not mind either one if it was quality. But it's NOT this, it's sloppy that!

stillnotaloneyesterday at 8:10 PM

This could backfire.. im thinking of "real" videos with elements of AI in them. Those elements might not get the video flairs as an AI video and people will get fooled

j45today at 12:47 AM

Let the cat and mouse begin, since this will be a moving line.

_HMCB_yesterday at 11:53 PM

Hell yea!

gblarggyesterday at 10:12 PM

They need to have a way to report AI videos not labeled as such, AND a checkbox to filter out AI videos on the home page and in search results. Not holding my breath for either.

mvdtnzyesterday at 11:04 PM

There are two things needed for this to be successful,

1. Detection of AI voiceover. The article makes several references to photo realistic AI content but it's the voiceovers that are killing me.

2. Filtering options for viewers. It's not enough to be able to know if a video is generated. I don't want to see them, ever.

dragontameryesterday at 8:46 PM

Can YouTube stop shoving terrible robot-English AI dubs down my throat?

I once looked up a German language test. It was auto-AI dubbed into English. Ugggghhhhh..... There are also a lot of anime where the AI dub essentially removes the music and sound effects and leaves only a dreary AI voiceover. It's kinda crazy that Google is pushing this feature out....

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deadbabeyesterday at 10:16 PM

Wouldn’t it be easier to just label AI-free videos?

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