Frankly, if the author has Google-style FU money and can find no better way than this to spend that and his time alike, ego isn't the first of his faculties I see cause to question.

Doesn't surprise me to learn he's big on LW, though. A bloodless, passionless dork who mistakes dollars for IQ points and of whom it's not obvious he ever had an original thought? He might have been made in a lab for those sad nerd wannabes to identify with.