True. Habits also play an unconscious role and tradition a conscious one. To demonstrate the former: bellow two studies on cats exposed pre, peri and post natal with a specific aroma. From the first abstract:

> We conclude that long-term chemosensory and dietary preferences of cats are influenced by prenatal and early (nursing) postnatal experience, supporting a natural and biologically relevant mechanism for the safe transmission of diet from mother to young.

https://www.researchgate.net/publication/232700921_Prenatal_...

https://www.researchgate.net/publication/40452868_Effects_of...

I'll add that habits and taste can change later in the life voluntary or involuntary: There's plenty of people that "learn" to like something they didn't in their youth for many reason: new cultural environment, health, curiosity...