> and companies who support safety, transparency and honesty will support them.

Not quite.

Companies who can use the official labels to back up their own advertising campaigns will support them. (I know people who think that having a label for something is evidence of that thing being good or bad. No, it's evidence that someone thought that expending the effort to convince the government to have that label would have a positive return.)

Companies with more ability to amortize regulatory overhead (relative to their competitors) will support them, because for then that overhead is itself a competitive advantage.