This more than anything feels emblematic to me, that Apple executives are brain dead when it comes to software. AI seemingly being a step too far. (in the s/w direction.) While they could at some level grok classical s/w, NN-s are that Terra Incognita where Apple executives can not possibly follow in. It's just too strange and mysterious world for them to be able to effectively decide or execute on anything. Worked (20yrs ago) in an industrial R&D lab of a mostly h/w manufacturer for 3 years. It looked to me that the worlds of h/w and s/w, the mindsets, diverged pretty quickly on all important considerations of "what should happen next".