I think we're mostly making the same point about complexity, ya.

To me, I think it's mostly a frontend problem stopping the spread of mapping in consumer apps. Backend geo is easy tbh. There is so much good, free tooling. Mapping frontend is hell and there is no good off the shelf solution I've seen. Some too low level, some too high level. I think we need a GIS-lite that is embeddable to hide the complexity and let app developers focus on their value add, and not paying the tax of having frontend developers fix endless issues with maps they don't understand.

edit: to clarify, I think there's a relationship between getting mapping valued by leadership such that the geo work can be even be done by analysts, and having more mapping tools exist in frontend apps such that those leaders see them and understand why geo matters. it needs to be more than just markers on the map, with broad exposure. hence my focus on frontend web. sorry if that felt disjointed