You can buy high quality furniture for way less than that. You’re just paying for a brand that no one will even notice.
It's hard to say w/o knowing what, but even getting a couple reasonably priced and finished Amish pieces for something could easily add up to half that. But if you're talking something like a large and well made leather sofa-recliner-sectional type thing it's plausible that it could add up to that much for one piece depending on size, construction, and leather.
High quality means different things to different people.
Plenty of folks will notice the brand, because they produce iconic designs.
Or real maple and oak instead of veneer. Which can be reupholstered and sanded and refinished periodically as the piece ages.