What actually seems to happen is that the expensive company gains customers on the premise of privacy, then eventually succumbs to the temptation to start selling some data anyway.

If only we had a comprehensive set of data privacy laws that allowed users to request their data be deleted and limited what companies can do with people's data.

> Inevitably, companies would arise that don't sell your data, and charge a higher fee to compensate the loss in revenue.

I've been waiting for that to happen in just about every product category I have ever used since the rise of surveillance capitalism and it hasn't yet. It's a fantasy.

Companies will always make more money by charging you as much as you're willing to pay and then also selling your data and/or using it against you for the rest of your life. No company is going to leave that endless flow of money on the table and settle for charging you a slightly higher amount one time. The shareholders won't tolerate that.