> Ideas are explored and adopted only until the next idea replaces it or the surrounding business landscape shifts yet again.

“Creative destruction is a concept in economics that describes a process in which new innovations replace and make obsolete older innovations.”

https://en.wikipedia.org/wiki/Creative_destruction

I think about this a lot with various devices I owned over the years that were made obsolete by smartphones. Portable DVD players and digital cameras are the two that stand out to me; each of them cost hundreds of dollars but only had a marketable life of about 5 years. To us these are just products on a shelf, but every one of them had a developer, an assembly line, and a logistics network behind them; all of these have to be redeployed whenever a product is made obsolete.