I'm in the same boat regarding sound deadening, so when I was in the market for a car this was my #1 priority. But outside of the luxury segment, they do not even talk about sound deadening or noise isolation. This idea simply does not exist. It was very disappointing because this is a fairly low tech, inexpensive feature that could easily find its way to mainstream cars. Sure it adds some extra weight, but the improvement in riding comfort easily outweighs the fuel consumption. It's like flying with noise cancellation headphones. You don't know what you're missing unless you try it once, and then you can never go back.