There are three reasonable choices: (a) return the null pointer (b) return a valid unique pointer and (c) abort().
The point of the original C Standard was to make rules about these things AND not break existing implementations. They recognized that (a) and (b) were in existing implementations and were reasonable, and they chose not to break the existing implementations when writing the standard.
This is similar to the extremely unfortunate definition of the NULL macro. There were two existing styles of implementation (bare literal 0 and (void *) 0) and the Standard allows either style. Which means the NULL macro is not entirely safe to use in portable code.
> return a valid unique pointer
A pointer to what, though? If the requester asked for 0 bytes of memory, you'd either be pointing to memory allocated for another purpose (!) or allocating a few bytes that weren't asked for.
> This makes people unhappy for various reasons
I read through all the links trying to figure out what those reasons might be and came up empty, I'm still curious why anybody would expect or rely on anything except a null pointer in this instance.