> but wouldn’t it be better just to return NULL and guarantee that 0-sized allocations never use any memory at all?

This works if you are only interested in the overall memory balance. However, if you want to make sure that all malloc() calls are matched by a free() call, you need to distinguish between NULL and a successfull zero-sized allocation, otherwise you run into troubles when you call free on an "actual" NULL pointer (which the standard defines as a no-op).