Why? We've all seen organizations in which some things happen because of the CEO, and others happen in spite of them.

Not really, pressure to move into AI is so vast that it in reality the CEO had little saying about moving into it or not, and they already had smart employees to make it a reality, vastly different that what happened with enshitification which Gemini is part of, just recently people were complaining that the turn off button was hijacked to start Gemini in their Android phones.