The trend I've seen in these AI tech companies is they launch their MVP using base models (or in this case fine tuning gpt4). This gives them enough traction for a seed round, but 2+ years later, they don't have the talent to actually improve the product beyond this.
If OpenAI puts resources to language learning, they could build a great product. But 3rd party devs relying on someone's tech hasn't proven to be a good strategy.