In my first job, when .net didn't yet exist, xml + xslt was the templating engine we used for html and (html) e-mail and sometimes csv. I'd write queries in sql server using "for xml" and it would output all data needed for a page and feed it to an xsl template (all server side) which would output html. Microsoft had a caching xsl parser that would result in less than 10ms to load such a page. Up until we though "hey, let's start using xml namespaces, that sounds like a good idea!". Was a bit less fun after that! Looking back it was a pretty good stack, and it would still work fine today imho. I never started disliking it, but after leaving that job I never wrote another stylesheet.