You already have the idea of personality rights - https://en.wikipedia.org/wiki/Personality_rights

Like Arnie wouldn't allow his likeness in the C64 predator game (Which also had backstory not in the movie, blew my mind, games could build on movies and actors had rights to the likeness of a movie character they were)

Does this mean corporation's can't CCTV me like I can't film in a theater?

A lot of problems with this, and the real privacy benefits won't be enforced, we will see what happens.