I welcome the initiative. At the same time, there probably needs to be some kind of "freedom of panorama" exception to take and use pictures where someone's likeness just happens to be featured incidentally/in the background, like pictures of tourist attractions, public events, urban photography etc.
Otherwise everyday photography in public spaces would become legally risky or impractical, especially in crowded areas where avoiding all faces is nearly impossible and where the focus clearly isn't on the individuals but the landmark or scene itself.
There are image processing techniques that can remove the people from a crowded shot, allowing you to take pictures of landmarks during the day as though there are no people around.
The problem of filming/photographing in public is not new and this type of legislation already exists in many (all?) European countries and falls under existing privacy laws...
If a deepfake is made of someone, that person was clearly the subject of the image/video and thus violates his/her privacy. This extra legislation would help protect in case the original image/video was taken with consent (so no privacy issue).