The Instacart thing is just bluster. If they tried to file any lawsuit against these guys it's be an easy SLAPP (Strategic Lawsuit Against Public Participation) defense, which is a way to quickly throw out lawsuits in most states where corporations or others are trying to quell free speech.
I assume they would try to venue-shop for somewhere Anti-SLAPP protections are much weaker. Maryland and Virginia look particularly bad, for example (but IANAL).