It's clearly a talent grab. Where talent = creativity.

Most will submit the app with a dime a dozen ideas. (Or, at internet scale, a dime a few hundred thousand I guess?) No need to even consider those guys.

But it will be a pyramid. There will likely be 20-30 submissions that are at once, truly novel, and "why didn't I think of that!"-type ideas.

Finally, a handful of the submissions will be groundbreaking.

Et voilá. Right there you've identified the guys and gals thinking outside the LLM box about LLMs. Or even AI in general.