There’s a difference between having product ideas rooted in compelling hypotheses on the one hand, and random ideas you throw against a wall and see what sticks.

I suspect, but could be wrong, that in OpenAI’s case it is because they believed they will reach AGI imminently and then “all problems are solved”, in other words the ultimate product. However, since that isn’t going to happen, they now have to think of more concrete products that are hard to copy and that people are willing to pay for.