alt Hacker NewsThe reason video is winning is because you can make a living on video advertising. It's not really possible in this day to make a living on writing, outside of specific niches. So people who are good at writing use that skill to make video scripts, not blogs or books.
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MarceliusK • today at 11:42 AM
Video monetizes attention better, but writing still monetizes authority better
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Yup; I'd make the claim (as an internet commenter, not an expert) that audio / video is more aimed at passive entertainment, whereas reading and more importantly deep comprehension etc takes more effort and time, and it's harder to monetize.
Not impossible, mind - the author posted this on Substack which is a way that one can monetize writing (blogpost style articles anyway).