Probably one of the best products apple has made of late: relatively affordable, good ux, user replaceable batteries. Glad to see this iteration hasn't made it worse.
> relatively affordable
You can buy 4 third-party trackers for the price of 1 official one.
They do lack UWB, though there are other great form factors such as cards, and cool features such as wireless charging or usb-c charging, which imo is nicer than swapping batteries every few months.
Apple of late is a mystery. Their software and hardware product quality is wildly inconsistent and, yet, with the most simplest of hardware like AirTags and AirPods, they're like magic. iPhones, I could hardly care less about. These new airtags? Insta buy!
Stupid form factor, though. Need to buy extra accessories to be able to actually mount it to anything, but I guess that's the Apple way. Why not have a hole to put a rope or anything through?