I've also noticed this explosion of code review tools and felt that there's some misplaced focus going on for companies.

Two that stood out to me are Sentry and Vercel. Both have released code review tools recently and both feel misplaced. I can definitely see why they thought they could expand with that type of product offering but I just don't see a benefit over their competition. We have GH copilot natively available on all our PRs, it does a great job, integrates very well with the PR comment system, and is cheap (free with our current usage patterns). GH and other source control services are well placed to have first-class code review functionality baked into their PR tooling.

It's not really clear to me what Sentry/Vercel are offering beyond what copilot does and in my brief testing of them didn't see noticeable difference in quality or DX. Feels like they're fighting an uphill battle from day one with the product choice and are ultimately limited on DX by how deeply GH and other source control service allow them to integrate.

What I would love to see from Vercel, which they feel very well placed to offer, is AI powered QA. They already control the preview environments being deployed to for each PR, they have a feedback system in place with their Vercel toolbar comments, so they "just" need to tie those together with an agentic QA system. A much loftier goal of course but a differentiator and something I'm sure a lot of teams would pay top dollar for if it works well.