Spoken like someone deeply unfamiliar with the problem domain since like 2005, sorry. It's an entirely different class of problems on the front end, most of them dealing with making users happy and comfortable, which is much more challenging than any of the rote byte pushing happening on the backend nowadays.
Is it, though? That sounds very subjective, and from what I can tell 'enshittification' is a popular user term for the result, so I'm not sure it's going that great.