Yes… 90% and no 10%.

Speaking as someone who spent 8 years building nocode tools, had two exits, and stepped out of the industry last year: I’m not bitter, and I’m not cheerleading either.

For apps—where “nocode” is basically an App template /API template builder it was always 50% useful, 50% marketing to sell you extra services. You still need an advanced builder mindset: people who think like engineers, but don’t want to write code. That’s a weird combo, and it’s really hard to find consistently.

For business logic, it’s almost the opposite. Nocode can give you a clean, visual UX—a clear map of how the logic is connected instead of a spaghetti mess in code. That value sticks around wherever “explain how this works” matters. Not everywhere, but definitely enough places for a real market.

a twist of that could be a hybrid that explains how it was built, has some quick controls, and not just typing prompt. e.g. NoCode agentic UI.