In 2023, 55% of visits to NYT's website were to games, not news. The puzzle-only subscription points to the NYT's fate as a game company that also offers news, much as airlines are credit card/loyalty point companies that also offer flights.
So my hunches were correct (majority of people were subbing to play the games), but not my conclusion: that they wouldn't split it off.
I've always thought that Will Shortz was one of the most powerful people at the NYT (slightly joking, but sorta not).
So my hunches were correct (majority of people were subbing to play the games), but not my conclusion: that they wouldn't split it off.
I've always thought that Will Shortz was one of the most powerful people at the NYT (slightly joking, but sorta not).