I checked out the website, and it looks more like Instagram than TikTok. We've had a few TikTok-like apps, and it didn't work out. Even the people behind Vine couldn't make their own Byte app take off:

https://en.wikipedia.org/wiki/Huddles_(app)

TikTok showed that the platform lives and dies by the algorithm and ease of use. I'm not even a huge fan of TikTok's recommendations these days with too much slop slipping through the cracks. And their comment moderation is some of the worst.

If another platform ever gets popular enough, I'm sure the same people will find another way to neutralize it.