Social media systemically rewards "Um actually" behavior and punishes nuance and discussion.
This is the expected outcome.
The unexpected part though, is that I don’t think this is causing people to actually believe that WD-40 is not a lubricant. It’s causing them to post that perhaps.
And it seems like such a strange thing to become emotionally attached to. But these people will sooner die then admit the thing that says it is a lubricant is a lubricant.
There is a certain type that loves to be contrarian, and they keep a whole mental library of "unintuitive factoids" at the ready for the topic to arise.