alt Hacker NewsSometimes, just sometimes there are evil people out there that you don't want to associate with. Other times, if evil isn't an issue for you, that said evil entity represents a business continuity risk by using their services.
It's up to you to decide those risks, but it seems rather 'anti-free speech' to say that I can't recommend that you think about those risks in the first place. By use of this service you are not purging anyone. You are enlightening your current position and using that information to make next steps.
Linking to the Facebook page of a small business is considered stepping over the line by this so called "sovereignty audit" tool. Sure, we can call that "associating with evil people". I say it's a cultish purity purge - a recipe for failure for those who participate. Because very quickly they start looking for impurities with each other and fragmentize into different sects.