If you search Google Trends for enshittification, half the results contain Doctorow as well [0]. Normal people have no idea who that is. And that's just Google, which everyone on HN hates to the point of vibrating angrily because there isn't an obvious part of the name to replace derogatorily with a dollar sign. Nobody uses this term outside of Hacker News, and even on HN it's code for "this site doesn't work when I disable Javascript", which is not a real requirement real customers have.

User experience does involve a lot of subjectivity [1] and that's part of what makes it hard. You have to satisfy the computer and the person in front of it, and their wants are often at odds with each other. You have to make them both happy at 60 FPS minimum.

[0] https://trends.google.com/explore?q=enshittification&date=al...

[1] https://emsh.cat/good-taste/