Lots of companies buy saas, and then spend years customizing and effectively building what they thought they bought. And for big companies, it is costly - a few tens of millions for saas licenses, and maybe around 50-100m for system integrators leaching on the enterprise, and doing the integrations and customizations, usually dancing around the data model, api surface limitations of each of the saas tools they want to wire together.
I dont think going back to having own developers, owning the code is going to be a bad financial propositions for such companies. My company is now one month into trying this out and so far, so good. We kicked our outsystems addiction and are just went live with a react rewrite - and are well into rewriting an expensive to run document management system which we were at the same time under-utilizing and abusing. Our product people are loving it since for the first time in ages we dont need to tell them "well that would be real hard, considering we have salesforce crap underneath and it just doesnt do this or that well".
My thoughts are sort of similar. AI/LLMs have allowed many of the typical SaaS customers to think that maybe they could do at least some of this work themselves, and get better results.
For most companies this was always true, but LLMs have given them the confidence to actual start writing more software in house. The SAPs of the world have nothing to fear, companies aren't going to vibe code a CRM, but they are going to be able to more easily write integrations. At a previous job we frequently had bills for €10.000 for small integrations into our ERP, but once we figured out the API and gained more confidence in our abilities, all those integrations got pulled in house.
If your SaaS platform provides actual benefits, then you don't need to worry. If your business in writing integrations for other companies into platforms you don't own, yes, AI is going to hurt your business.
This should have happened regardless of AI though. The idea that companies (over a certain size, e.g. ~20 people) doesn't have a least on developer employed, regardless of industry always seemed like a missed business opportunity. We wrote so many tools for sales, warehousing, customer service and accounting and it's hard to imagine the business functioning without those tools. I might have spend two weeks writing a tool, but if it saves sales 20 hours a week punching in orders, we get a positive return in a month.