Of all the organisations you’d think the CIA would understand the value of soft power and having some level of control of facts being published
They do understand, that's why they're doing this. This is a fundamentally anti-fact administration — when facts aren't known, you can fabricate reality for the masses, which is what they want.
They do. Their "publishing" of their "facts" happen all on social media now.
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at least them, yes
It's part of a multi-pronged approach to intentionally cede US soft power.
To what ends I'm still fuzzy on, but this discontinuation follows a pattern we've seen with this administration knee-capping or outright dismantling many of the ways this country spreads soft power such as through humanitarian services via USAID, broadcasts from Voice of America, ending international research opportunities and divesting us from the WHO, and doing everything possible to turn the US into a pariah in the eyes of NATO, just to name a few big changes.