Indeed, I've been paying attention to the market share of the biggest companies in advertisement, its clear that Google and Meta are the largest share by a large margin. Almost not even comparable to other players other than Reddit recently. which it's exposure is dependent on Search engines like Google and Bing for that matter. users within the platform are a different story. I personally think the internet is not being utilized wisely when it comes to current context. There is still so much to be done and innovated and there are gate keepers keeping this from happening.