I don't even know what antifa _is_ anymore, honestly. I only see it used as a boogie man by the right in discourse online.

But I _do_ know that when someone tags someone as "antifa" they are making a political statement and aligning themselves with a certain group that perceives "antifa" a certain way. "See, I hate those damn' antifa terrorists, I'm in the same camp as you! Please help my company make money!"