Its prevalence in contexts that aren't "LinkedIn here's what I learnt about B2B sales"-peddling are an emergent property of LLM writing. Like, 99% of articles wouldn't have a single usage of it pre-LLMs. This article has like 6 of them.

And even if you remove all of them, it's still clearly AI.

People have hated the LinkedIn-guru style since years before AI slop became mainstream. Which is why the only people who used it were.. those LinkedIn gurus. Yet now it's suddenly everywhere. No one wrote articles on topics like malware in this style.

What's so revolting about it is that it just sounds like main character syndrome turned up to 11.

> This wasn’t an isolated case. It was a campaign.

This isn't a bloody James Bond movie.