The Apple Watch was launched as a confused product. Go watch the original Apple Watch launch announcement. Basically none of it landed with consumers. Apple significantly changed their focus within, what, a couple of years? Remember how you could buy a gold one for a truckload of money? Give me a break. Kudos to Apple for managing to change course in less than 5 years, for once, but let’s not pretend the. Apple Watch was a perfect idea passed down from the almighty. It did terribly.