Yeah, it's hard to read the article without getting a cringy feeling of second hand embarrassment. The setup is weird too, in that it seems to imply that the little snippets of "wisdom" should be used as prompts to an LLM to come to their same conclusions, when of course this style of prompt will reliably produce congratulatory dreck.

Setting aside the absurdity of using dollars per day spent on tokens as the new lines of code per day, have they not heard of mocks or simulation testing? These are long proven techniques, but they appear bent on taking credit for some kind revolutionary discovery by recasting these standard techniques as a Digital Twin Universe.

One positive(?) thing I'll say is that this fits well with my experience of people who like to talk about software factories (or digital factories), but at least they're up front about the massive cost of this type of approach - whereas "digital factories" are typically cast as a miracle cure that will reduce costs dramatically somehow (once it's eventually done correctly, of course).

Hard pass.