I think in the context of business communication; yeah a lot of people are doing that. Which, to be honest, I don't think it the worst thing ever. Most corporate communication is some basic information padded out with feigned personal interest and rehearsed politeness, so it's hardly a huge loss.

For personal communication between friends it would be horrible. Authenticity has to be one of the things I value most about the people I know. Didn't mean to imply from that example that I did or would communicate that way.