> you can simply choose one of many others

Not really. It's a network effect, like Facebook. Value scales quadratically with the number of users, because nobody wants to "have to check two apps".

We should buy out monopolies like the Chinese government does. If you corner the market, then you get a little payout and a "You beat capitalism! Play again?" prize. Other companies can still compete but the customers will get a nice state-funded high-quality option forever.