alt Hacker NewsIt amazing that even 25 years after mainstream ecommerce that we're still seeing the effects work their way through retail. Good reminder for anticipating how and when other majorly disruptive technologies like autonomous vehicles and AI will have impact.
It's not really ecommerce. it's PE parasites selling the brand equity.
The article doesn't really mention: Authentic Brands Group, an asset-light PE org, bought it in 2021; a company called Outdoor 5 LLC now licenses Eddie Bauer's e-commerce and wholesale operations; and we're well deep into enshittification. You can find widespread complaints of bad product quality. Note that ABG wasn't the first PE company to own them, but they seem to have accelerated the enshittification / are doing a bust-out: turning them into a bottom-dollar contract manufacturer scam before people broadly realize the brand name no longer merits the quality reputation it has/had.