Until users are sufficiently locked in and they decide to start tightening the screws.

For now; Plus has already had ad-like things appear below new chats.

What they'll do is present it as a "choice." Keep paying what we're paying but have ads, or pay triple for ad-free. For example, see every streaming service.

Unfortunately people, in particularly this community, would be looking at Local LLMs for ad free alternatives, but prices on GPUs/RAM have skyrocketed keeping us trapped.