alt Hacker NewsIn case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this.
As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari especially), this design falls flat.
I do hope some of the design details work their way through the industry (e.g. using glass instead of gloss black plastic, convex glass to add depth to digital gauges), but I hope the rest of it stays as a one-off experiment demonstrating the hubris and one-dimensionality of a top designer.
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It certainly looks like an Apple device. Ive's aesthetic is Apple's aesthetic, so if you hire Ive, that is what you are going to get.
I can see a car company who doesn't care about design stumbling into this outcome, but Ferrari doesn't seem like that kind of company. So the choice must have been intentional.
> but on something as emotional as a vehicle (Ferrari especially), this design falls flat.
Strongly disagree. To each their own...
Ferrari interiors have always been spartan and aimed at functionality.
This feels like a modern Ferrari F40 dashboard and I like it a lot.
I think the Aston Marting with the Apple Carplay Ultra[0] is a pretty good example of what an Apple Car would have looked like.
[0]: https://www.astonmartin.com/en-us/our-world/brand-stories/as...
So bland. An iPad put in a holder. I was not exactly hoping for, because I didn't really, but I dreamt of a much more radical design direction.
What is oversimplified specifically (given this is an electric car)
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Well, that’s the problem with product design — looking at it simply doesn’t suffice. It needs to be experienced in person.
Well, that’s not (yet) possible, but this video does a good job in the meantime:
https://m.youtube.com/watch?v=6Wv1btxCjVE&pp=ygUQTG92ZWZyb20...