Do you have reading on it being a stunt? That seems like a huge gamble. You’re basically inviting competitors and pissing off your supply (content creators.)
If they view you as unstable, unreliable, or adversely motivated, they will look for alternatives to at minimum diversify. It’s their livelihood.
I don’t know for sure but it’s been implied that it was an intentional action to garner public outrage at the banks who wanted to stop processing their transactions.