This could be a good new channel for advertisers. I didn't see any comment about this perspective.
Anecdotally, the quality of traffic from ChatGPT to one of my websites is much better than Google traffic, in terms of bounce rate and time on site.
If they managed to show ads in a carousel (like the video), it might get a better conversion rate compared to invasive Google ads (covering the organic results).
Though if OpenAI managed to embed the ads within the experience, that might work even better (conversion-based pricing). Examples would be having the shopping list from the grocery shop (in line with the recipe or the question), adding to the basket from ChatGPT, and pay.
In theory, they can even add a new GPTPay to simplify the journey.
People think they should magically find out about new products without considering the macro effects of a world without advertising
Ads make the world a better place
They allow for innovation, giving new businesses a way to break in and reach customers
Lower cost to reach customers = lower product and service prices
For employees: do you think your employer has more or less budget for your salary if the cost to acquire a customer is higher?
People complain about the privacy invasion of tracking, and then in the next sentence get annoyed at the irrelevant products being pushed on them
We need better tracking! I should be able to show the exact people I built a product for that it exists
Imagine we were all able to create micro businesses for tiny markets to improve their life, and we had a cheap way to reach everyone in them
How many products or services out there could improve our experience in the world but we just don't know about them?
How is free video, written or audio content created without ads? People sure as hell hate directly paying for it
I love ads