alt Hacker NewsHi, I'm the author, it me. You're right, I need to be clearer that golden ratio doesn't automatically equal beautiful. It's not sacred geometry. It's just pretty. I like it. And studies show people at large tend to find the proportions pleasing.
It's just a rule of thumb, that's all. I just went crazy on the copywriting because I thought I'd need to in order to get the kit to stand out.
I have now been extremely informed that this is not the case.
> And studies show people at large tend to find the proportions pleasing.
I don't think that's the case - or at least, not well-designed studies. There's nothing to suggest that people prefer 1.618 more than 1.61 or even 1.6, and probably not 1.5. It's like if we found people like the colour blue and then claimed that people like the shade of Mary's veil or something.